To increase the response rates of direct mail campaigns many businesses opt to incorporate variable data or personalization of the content in their direct mail pieces.
Digital printing allows direct mail to be personalized as it is printed. Personalized direct mail may include printing the recipient’s name within the body of the marketing message. For example, if a customer visits a new car dealer and test drives a car the dealer might follow up with a brochure including more detailed information about the car that the customer expressed interest in. Personalizing or targeting direct mail can increase response rates significantly.
QPS offers variable data personalization printing. Because we can print digitally we have the ability to personalize each and every copy of any document.